Proteau, the non-alcoholic aperitif unlike any other.
Discover Proteau’s Ludlow Red, the new non-alcoholic botanical everyone is talking about.
Order our limited edition gift set now. One for you, one for a friend.
Dark and silky, Sip Ludlow Red with friends and fine food at your holiday get together or at any other celebration. Enjoy Blackberry, Violet, Dandelion and Fig Vinegar blend with and the warm aromatics of Black Pepper and Rose.
All the flavor, all the celebration- without the alcohol.
Non-alcoholic botanical apertif.
Ludlow red is ready to drink right from the chiller.
This limited edition gift set includes two bottles of Ludlow Red with ready-to-give gift tubes.
Enjoy one, gift one.
Meet John deBary
Proteau exists to make the world more delicious.
Proteau was developed by John deBary (or simply JdB) thanks to the unsurpassed culinary diversity available in New York City, the place he calls home.
To create Proteau, JdB scoured the aisles of famous New York shops like Kalustyan’s and drew upon years of nerdy research into Italian amaro, fortified wines, and vermouth. Challenging himself to remove alcohol from the equation, he wanted to prove that you don’t necessarily need an alcohol-based drink to have the same intellectually engaging, food- friendly experience.
For nearly a decade, JdB has been crafting unusual concoctions for some of the world’s most renowned bars and restaurants.
He worked at the acclaimed neo-speakeasy PDT (Please Don’t Tell) and most recently served as the Bar Director for the Momofuku restaurant group. For years he assisted Food & Wine magazine with their annual cocktail book, and is a frequent contributor to Liquor. com, GQ, and PUNCH. His forthcoming cocktail book will be published by Clarkson Potter in Spring 2020.
Proteau exists to make the world more delicious. A harmonic convergence of terrestrial botanicals from all over the globe, it is a pleasingly balanced arrangement of bitter, floral, and fruit notes designed to delight day or night.
You are in Good Company
“Something Flavorful to Sip When You’re Abstaining from Alcohol (or not)” – New York Times- T Magazine
“The subtle head-turner gift: ready-made and astoundingly non-alcoholic” – Food and Wine
“Proteau, quite the thoughtful gift” – Eater
“A+ Aperitif. This delightfully layered nonalcoholic aperitif will be a hit at the party.” – GOOP