About Us

Proteau exists to make the world more delicious. 

John deBary / Proteau

Ludlow Red is a botanical drink that pairs effortlessly with food and friendly company anytime day or night. Uniquely combined notes of blackberry, chrysanthemum, black pepper and dandelion open and reveal themselves, engaging the senses as it is savored. Perfect with a savory meal, or on its own, slowly sipped as you wind down the night. 

  • 30 Calories per serving
  • No added sugar (6g per serving)
  • Suitable for vegetarians                    
  • Non-alcoholic
  • 25.4 fl oz (750mL)

Rivington Spritz is a sparkling botanical drink that is refreshing and bright. Enjoy chilled ice cold anywhere people drink delicious beverages. Hibiscus and chamomile flowers, Chinese rhubarb, gentian, strawberries and a touch of artisanal vinegar are perfectly matched to a hot day on the patio or a sunset rooftop bar. 

  • 20 Calories per serving
  • No added sugar (3g per serving)
  • Suitable for vegetarians
  • Non-alcoholic
  • 25.4 fl oz (750mL)

 

About John deBary

Proteau was developed by John deBary (or simply JdB) thanks to the unsurpassed culinary diversity available in New York City, the place he calls home.

To create Proteau, JdB scoured the aisles of famous New York shops like Kalustyan’s and drew upon years of nerdy research into Italian amaro, fortified wines, and vermouth. Challenging himself to remove alcohol from the equation, he wanted to prove that you don’t necessarily need an alcohol-based drink to have the same intellectually engaging, food- friendly experience.

For nearly a decade, JdB has been crafting unusual concoctions for some of the world’s most renowned bars and restaurants.

He worked at the acclaimed neo-speakeasy PDT (Please Don’t Tell) and most recently served as the Bar Director for the Momofuku restaurant group. For years he assisted Food & Wine magazine with their annual cocktail book, and is a frequent contributor to Liquor. com, GQ, and PUNCH. John's cocktail book, Drink What You Want, was just released by publisher Clarkson Potter.